A studio identity built on the projector
Dilhaus is a Doha creative studio. The identity turns the studio name into a projector: story going in, impact coming out. The same idea carries through to the company profile.
The mark is the machine
The logotype is drawn as a film projector: two reels sitting above the wordmark, the lamp housing built out of the D. It is a rare case where the mark can carry the proposition without a strapline doing the work. though the strapline earns its place here.
“Crafted from Story, Built for Impact.” names both ends of the machine: story goes in, impact comes out. For a studio selling narrative work, that is the entire pitch compressed into six words and one shape.
- Company profile · front
- Company profile · back
Doha, stated without saying it
The profile is bookended by Doha itself: the Museum of Islamic Art on the front, the corniche and its dhows on the back. Neither cover says “Qatar” in body copy; the photography does it, and a single word sits in the bottom corner to close it.
A studio profile is usually where restraint collapses into a wall of services. Holding the covers to one image, one rule and one line keeps the document feeling like the work it is arguing for.