Five brands, five visual systems
Social-media systems built for separate client brands across hospitality, F&B, luxury tailoring, quick service and karak. Each one is adapted to its own audience and objective.
- Noora Café · Hospitality & F&B
- D’usso Suits · Luxury tailoring
- NEEDS Burger · Quick service
- Yebou · Specialty coffee
- Karak Mudeer · Karak & quick bites
- Noora Café · Second campaign grid
One method, five outcomes
These are separate client brands, not variations on one campaign. Each grid was adapted to that customer’s identity, audience, campaign objective and content requirements. That is why they look nothing like each other, and why that is the point.
Noora runs cool and editorial on navy; D’usso runs dark and low-key on forest and brass; NEEDS runs loud and saturated because quick service competes on appetite and speed; Yebou runs quiet and tactile because specialty coffee sells process; Karak Mudeer runs bright yellow and red because it competes on speed and everyday habit. The discipline is consistent even where the look is not.
What was mine
For D’usso, the identity and content system were developed as part of the project. For Noora, NEEDS, Yebou and Karak Mudeer the core identity was supplied by the client and my role was content direction, grid planning, photography direction and campaign application on top of it.
The grids shown belong to separate client brands and are presented as client work.